Interviews, think pieces, and analysis of the music business — rethinking how commerce and creativity coexist.
Edited by George Howard
All Articles
Stop Conflating Capitalism With Art
For those lacking soul, art is toxic.
George HowardApr 30, 2026
Independent Art is a Collaboration
An interview with Americana artist Rae Isla
Dan ServantesApr 21, 2026
The Return of Independent Radio
An interview with Airhug Radio
George HowardApr 13, 2026
Algorithm & Blues: How Streaming Discourages Active Listening
Treating music like it's disposable hurts us just as much as it hurts artists
Jeff GilesAug 13, 2025
A Middle Finger to Independent Artists
The facade of fairness in streaming and social media is crumbling.
Dan ServantesJun 2, 2025
Bringing Forth: A Philosophy for Harmonic
The best music isn’t fed to you—it’s revealed.
George HowardMay 28, 2025
Purpose Not Product: Building a Sustainable Business
Purpose is yours and yours alone and can not be commoditized
George HowardMar 11, 2021
The Trough Of Despair, Part 2: Denial
On avoiding the Bright, Shiny Object
George HowardFeb 3, 2021
The Trough Of Despair, Part 1: Acceptance
The quest for the thrill of the “new” is human.
George HowardJan 23, 2021
The Perils of Pivoting: The Fatal Attraction of Bright, Shiny Objects
Managing the doom loop of pivoting
George HowardDec 4, 2020
Eating Your Own Dog Food and Scratching Your Own Itch
How does one know if they are heading in the right direction?
George HowardNov 15, 2020
Psychographics, not Demographics
Psychographic elements connect to higher needs that people have.
George HowardOct 15, 2020
Total Addressable Markets and The Most Passionate Percentile
On finding the users who most deeply resonate with your Purpose
George HowardOct 11, 2020
Start Here: The Touch-Margin Matrix
Finding the grail of low touch - high margin endeavors
George HowardSep 20, 2020
The Importance of Intra-band Agreements
Avoid future conflicts by setting up an agreement before money comes in
George HowardJun 18, 2020Never miss an essay
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